Startup mentoring is a steep learning curve, littered with plenty of pitfalls. For those who would like to successfully guide the next generation of entrepreneurs, I’ve found that the following 5 habits are the most toxic. Believe me, because I’m still on a detox! #1: Talking too much If our brain-to-mouth link is as speedy […]
A consultant is a professional who provides professional or expert advice in a particular area such as security (electronic or physical), management, accountancy, law, human resources, marketing (and public relations), finance, engineering, science or any of many other specialized fields. A consultant is usually an expert or a professional in a specific field and has […]
In business, outsourcing is “an agreement in which one company contracts-out a part of existing internal activity to another company”. It involves the contracting out of a business process (e.g. payroll processing, claims processing) and operational, and/or non-core functions (e.g. manufacturing, facility management, call center support) to another party (see also business process outsourcing). The […]
Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. Originally, this was associated with manufacturing firms, such as Coca-Cola that outsourced large segments of its supply chain. BPO is typically categorized into back office outsourcing, which […]
Interpersonal skills are those pertaining to relationships with people. Interpersonal skills gauge how good you are at interacting with others. For example, the interpersonal skill of knowing how to respectfully communicate with someone is called “active listening.” Interpersonal skills encompass many different important soft skills, including: Mentoring: Coaching one or more people Leadership: Leading and assisting others […]
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing […]
Custom software (also known as bespoke software or tailor-made software) is software that is specially developed for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software. Since custom software is developed […]
Logo, the visual identity of a company, with its arresting style and simplicity, holds the power to narrate the company’s story to the target audience. As it is widely known, a logo is the face of the company, the face that expresses varied nuances of the brand’s core values and beliefs, on which it was […]
Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM […]