Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing […]

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Customized Softwares

Custom software (also known as bespoke software or tailor-made software) is software that is specially developed for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software. Since custom software is developed […]

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Logo Design

Logo, the visual identity of a company, with its arresting style and simplicity, holds the power to narrate the company’s story to the target audience. As it is widely known, a logo is the face of the company, the face that expresses varied nuances of the brand’s core values and beliefs, on which it was […]

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CRM

Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM […]

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Mobile App

A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch. Mobile applications often stand in contrast to desktop applications that run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile device. The term “app” is a shortening of the term “software application”. It has become very popular, and in 2010 was […]

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Website Design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover […]

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